Search Engine Optimisation (SEO)
Designing and developing your website is the first step to creating an online presence. If no one knows your website is online no one will visit your website. 
It is therefore important to understand how your website will perform when potential customers are searching for your products and services on search engines.
Search engine optimisation is the name given to the art of making your company appear when potential customers search for products and services you can supply. Successful Search Engine Optimisation (SEO) is a crucial part of our web design and development endeavours . From the onset of your project, search engine optimisation is always foremost in our thinking.
Websites built on our in-house system RhemaSys are search engine optimised and automatically updated with any change in search behaviour.
Professional Website Optimisation Services
Rhema Webdesign provides effective and ethical optimisation to get your website noticed. We will review and audit your web site and explain its position in the natural search engine rankings. This review will be followed by recommendations of the changes required to your web site to improve its position. We will then provide a summary of our findings and our suggestions and recommendations, highlighting the areas that suggest possible improvements to your web site.
Our suggestions and recommendations for optimising your website would cover:
- Keywords
If potential customers are looking for a service or product you supply but have not dealt with you previously, they would be searching for the product or services using keywords. We endeavour to optimise your website by:
- Assessing your keywords.
- Researching your keywords to see if these are what your potential customers are looking for.
- Ensuring those keywords are used prominently and relevantly on your pages so that the search engines will recognise your website.
- Increasing the amount of relevant text and keywords on your website whilst maintaining its look and feel
- Ensuring that all search engine specific data is included in your website.
- Graphics and Images
- Search engines cannot see pictures therefore they need to be guided by words. In our design process we give appropriate and effective titles and labels to images displayed on your website. This also helps partially sighted users view your website.
- Links and Back Links
- We get your website connected to other relevant sites and vice versa by creating relevant back links. Search engines use connections like these to judge how valuable and relevant other sites are to your website.
- Include a site map – a set of directions to your site for the search engines. This makes their job easier and makes it more likely they will find all the information on your website.
- Friendly URLs
- We ensure that all URLs and links displayed on your website are user friendly with descriptive text rather than dynamically generated links cluttered with query strings. Below are examples of friendly and unfriendly URLs.
- http://www.rhema-webdesign.com/webdesign-and-development
- http://www.rhema-webdesign.com/webdesign.php?action=EditRecord&table=rms_comp&ID=19&curGrp=Content&menuID=22
- We ensure that all URLs and links displayed on your website are user friendly with descriptive text rather than dynamically generated links cluttered with query strings. Below are examples of friendly and unfriendly URLs.
- Usability and Compliance
We ensure that all our websites and web pages:
- Comply with the W3C usability standards.
- Are accessible on mobile media.
- Cross-browser compatible.
Search engine optimisation is not a one-off quick fix, it requires continued monitoring to see how a website is rating and any changes in search behaviour are incorporated into your website's pages.
